Creating and finding the outstanding content consumers want – Consumers are drowning in a sea of content choices; they need help to find content that stands out for them. Navigators and curators will help them find engaging and relevant content. Yet, only a small number of companies own the intellectual property (IP) or are capable of creating such outstanding and recognizable content. To make the most of their unique IP properties, these companies are enriching and moving their properties to new platforms. Movies, for instance, are being turned into games, both digital and physical. Advertisers are interested as well: to benefit from the popularity of specific properties they in turn are seeking partnerships with IP owners.