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Beyond ‘Beyond Meat’
Meat alternatives are booming. Following this year’s best performing IPO, producer of meat substitutes Beyond Meat beat expectations with its first earnings report. The ‘meatless mania’ is spreading: Brazilian startup Fazenda Futuro wants to be the ‘Beyond Meat of Latin America’ and the ‘Beyond Meat of fish’ is in the making. Indeed, high dependence on animal-based ingredients is becoming a risk to business. As meat is one of the major drivers of global environmental change in terms of greenhouse gas emissions, land and water use, animal welfare, and human health, firms are working on their protein transition. However, the transition to a more sustainable model to meet the world’s growing protein demand is complex, and companies are only just beginning their journey towards protein diversification. The environmental sustainability gains of processing meat alternatives, algae- and insect-based food are still limited. Furthermore, 95% of people who purchased a plant-based burger this year are meat-eaters. As the trend towards alternative protein continues, meat substitutes are only the first step in the protein transition.
Business apps for busyness
In today’s ‘always-on’ workplace, a multitude of productivity tools is available for organizing and spending time efficiently. Apps such as Trello (collaboration tool), Asana (project management) and Slack (workplace communication) support employees to manage their own and their team’s work. Increasingly, these apps are also being used in modern households to plan big events (such as a wedding or a move) and/or manage family affairs. According to U.S. research from Pew Research Center, especially households with two working parents and children under age 18 say it is difficult for them to balance work and family. They seek assistance from productivity apps to streamline home life: facilitating family communication and helping everyone keep organized by coordinating and scheduling family members’ daily activities. By incorporating these tools – that were invented in the workplace for team building, problem solving, productivity, and communication – as a way to organize life at home, families are creating a second use case for these business systems. In addition, they may also win time to spend as quality family time.