The popularity of media platforms like TikTok, Instagram, and YouTube gave rise to the phenomenon of “doomscrolling,” an activity in which users spend excessive amounts of time ‘mindlessly’ scrolling through short videos, reinforcing the widespread belief that especially young people are addicted to this form of entertainment. Yet the data tells a different story. Although YouTube Shorts of up to three minutes account for around 75% of total views on the platform, more than half of the time spent on YouTube is devoted to videos longer than 20 minutes. At the same time, short-form content is becoming longer: Instagram now allows videos of up to three minutes, and TikTok even permits uploads of up to one hour. The rebirth of long-form video content suggests that young people are not excessively distracted by or addicted to short videos, but are increasingly pushing back against them and seeking longer, more immersive media experiences.
